By Greg Fuller Posted at July 7, 1999 - 6:00 AM GMTTwo events are predicted more often than any other in the world today:
the end of the world and the end of Star Trek. This year, especially,
prognosticators are predicting that both will come to pass with the start of
the new millennium. I'm going to put this bluntly: They've never been right
before, and they still aren't.
One of the most often-used pieces of evidence used to support the idea
that Trek is on the way down is Trek's current performance in the Nielsen
ratings. This will be a slightly different take on Trek's last 12 years on TV
-- While Trek's weekly viewership has dropped off, the falling ratings can be
attributed to many things other than falling popularity, and going by the
ratings, the franchise is still healthy.
First off, here's a rundown of the approximate number of homes tuned
into Trek every year since TNG premiered in 1987 (these numbers compensate
for the changes in the Nielsen system):
- Fall 1987 - Spring 1988: 8.55 Million
- Fall 1988 - Spring 1989: 9.14 Million
- Fall 1989 - Spring 1990: 9.77 Million
- Fall 1990 - Spring 1991: 10.58 Million
- Fall 1991 - Spring 1992: 11.50 Million
- Fall 1992 - Spring 1993: 10.83 Million
- Fall 1993 - Spring 1994: 9.78 Million
- Fall 1994 - Spring 1995: 7.05 Million
- Fall 1995 - Spring 1996: 6.42 Million
- Fall 1996 - Spring 1997: 5.03 Million
- Fall 1997 - Spring 1998: 4.53 Million
- Fall 1998 - Spring 1999: 4.00 Million
The data looks grim; on some levels, it is. The fact of the matter is
that Star Trek has been losing its audience since TNG's glory days in its 4th
and 5th seasons. However the reasons for the drop are far different than some
represent them. Between 1987 and 1994, TNG was airing as a mainstream sci-fi
show with very little competition and very good national coverage -- a very
different situation than those that surrounded Voyager and DS9.
When TNG premiered in 1987, it was the only first-run syndicated show on
television, and one of very few sci-fi shows in general. At the time, there
were 4 networks and a handful of cable channels.
As TNG flourished in an atmosphere without competition, it firmly rooted
itself in a position that would cause it to grow -- TNG was actually
replacing some networks' prime-time lineup in places.
When TNG ended, this seven year downward spiral began, but not because
Trek as a whole was getting worse or less-liked, but because each new show
was starting in a crowded, competitive environment with many similar shows.
As of June, there were 7 networks, dozens of first-run syndicated shows, and
over a hundred cable and premium channels. Where TNG had to deal with maybe a
dozen competitors, DS9 and Voyager contend with around 50 (counting the
premiums) and a sci-fi market that's close to being oversaturated.
Where TNG was able to grow some roots before the major onslaught of
competition began, DS9 and Voyager have grown up in an environment very
different from the one TNG grew up in. DS9 had to fight for prime-time slots
and Voyager was only seen by as many people as UPN could reach. With Trek's
quick fade from the spotlight after the end of TNG, Trek swiftly lost its
casual viewership and mainstream support. The number of people viewing Trek
has shrunk back to what one would expect from a wildly successful cult TV
show. Yes, that number is smaller than it once was, but for what Star Trek
is, it's still doing quite well.
The Next Generation was basically a mainstream show that fully intended
to be a mainstream show. Good mainstream shows get pretty high ratings as TNG
did. DS9 was never a mainstream show and it never wanted to be one. Voyager
has tried to be a mainstream success but simply can't (through no fault of
its own) because UPN is such a failure as a network.
The Star Trek franchise may never replicate the mainstream success of
TNG, but DS9 and Voyager have thrived even with the handicaps they have.
Judging every Trek series against TNG is what is leading people to make grand
claims that the Trek series is dying, but despite the fact that both are Trek
shows, comparing TNG to DS9 or TNG to Voyager is like comparing Apples to
Squash. TNG was born with a silver spoon in its mouth, DS9 and Voyager had to
fight their way up.
Deep Space Nine spent most of its lifetime as the number one syndicated
first-run show on television despite its falling number of viewers. Even when
it became a near-serial show (usually, long-term serial shows are ratings
disasters -- witness Babylon 5) airing in prime-time in less than 60 percent
of the nation, DS9 managed well over a 4.0 average in its final two years. As
a general rule, a syndicated show needs to maintain a 3.0 to be successful,
DS9 always maintained that despite the strikes against it. Look at the other
sci-fi shows similar to DS9: Earth: Final Conflict is regarded as a decent
show ratings-wise, staying in the lower 3.0 range and Babylon 5 is the hot
potato of science fiction television -- it's done so poorly that no one wants
to hold on to it.
As a serial, more cultish television show, DS9 is right behind the
X-Files on the all-time list of successes even with extreme disadvantages.
Voyager, on the other hand, has very little that it can brag about.
That's not because Voyager is an awful, unpopular show, but because it's on
an awful, unpopular network. Voyager can only do as well as UPN because of
Voyager's status as a network show. UPN has been losing stations since day
one and is now only airing in a little over 60 percent of the nation, meaning
that Voyager is competing in a very crowded market with both hands tied
behind its back. For its disadvantages, Voyager has still managed to remain
UPN's top show. However, Voyager will never be able to perform near the level
of its predecessors so long as it drags the carcass of UPN wherever it goes.
That's not the sign of viewers losing interest in Trek, it's the sign that
viewers aren't interested in UPN.
In short, the ratings *are* down. Less people are watching. The bleeding
off of TNG's more casual Trek audience is nearly complete and the shows are
losing some of their viewers to competition. What does that mean? Is Star
Trek dying? No, Star Trek is not dying, it's just not a mainstream hit
anymore. Things have grown far smaller, but smaller isn't necessarily bad as
long as a show is maintaining minimum audiences, which so far Trek has done.
Star Trek may someday stage a mainstream comeback with a TNG-sized hit, it
may not. But as long as Star Trek maintains its loyal audience that it
currently holds, the franchise will be fine. Greg Fuller is the webmaster of the Star Trek Nielsen Rating Information Database, the source of the most in-depth and up-to-date Trek Nielsen ratings on the internet.
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